I finally came to know the difference between visual experience and user experience.
In the 40+ years that frog has been crafting products, much has changed for industrial design. In today’s connected world, the proliferation of digital components and technology experiences requires designers to create new ways of harmonizing software with beautiful, practical hardware. In this short documentary, several of frog¹s industrial designers and mechanical engineers discuss the principles they implore to make physical products real and meaningful to consumers today.
Also read the interview.